In this video, I’m going to teach you the simplest way to formulate your mission – aka your business tagline so that you can begin incorporating it into your Instagram, website, social media platforms, and more.
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You need a mission statement for your brand
This statement is really going to help develop brand awareness for your followers and for the people who are interested in your products and services. Furthermore, it will also separate you from another business owner down the street who doesn’t have a mission statement and a clear vision on how they are serving their clients.
This is a really quick thing that you can easily slide into your Instagram bio and at the top of your website home page so that when people find you for the first time on your website, social media, or Facebook business page, they’ll immediately know whether or not they are in the right place.
Write this down:
We serve _______________ to help them with __________________ so that ________________________.
We serve (your ideal client) – who are they?
Is it Christian women in business? Joyful brides? Hopeful college graduates?
How can you name your ideal clients in a way that it clearly identifies WHO they are?
To help them with (pain points)
Next, what do you help your ideal client with specifically? If you aren’t sure what their pain points are, check out some of the previous videos on the channel HERE.
This will help you hone in on what your ideal client needs, what they struggle with, and a specific pain point that they need help with.
So that (insert outcome)
What is your ideal client’s ultimate dream life that you can help them with? Their pain point is solved and now they can live a life that looks like “blank”.
You officially have your business mission and tagline!
This is how you respond to people who ask, “What do you do?” Memorize your statement, practice saying it with confidence, and say it over and over again. Additionally, when someone asks you about what you do and who you serve, you can share your mission statement and give your elevator pitch!
Share it everywhere that you can. I’d love to hear your mission statement! Leave a comment below and let me know what yours is.
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